It’s strange that there’s a cult of “ugliness” in an industry that thrives on beauty and creativity like fashion. What’s so special about the “luxury ugliness” of the Ugly Chic style?

Ugly chic – why do fashionistas promote the “luxury ugly” style?

Ugly Chic is a hot trend that is being responded to by Generation Z on social networking platforms like Instagram and TikTok. Ugly yet artistic, chic yet comfortable, this trend will make you question the traditional definition of the word ‘ugly’. These days, we can easily see the appearance of maximalism mixed with all-vintage or sloppy preppy versions at fashion week. So what is the meaning behind the trend that is receiving special support from Gen Z?

Ugly Chic was an uncommon concept, until “unlike” mixes hit fashion weeks as the result of a fun mix of textures, materials, and colors. Coming from young people who were too bored with the confines of the epidemic, Ugly Chic rose up after COVID-19 with a desire for freedom in all aspects, including fashion in particular and self-expression in general. shared.

On content-sharing platforms like Instagram or TikTok, the hashtag #uglychic is “hacking” users’ OOTD posts. Although it has received mixed responses, some people love it, some people oppose it and some criticize it, it cannot be denied that this trend breathes into the fashion village a new source of vitality because of its individuality and is almost non-existent. any arrangement rule.

Miuccia Prada – the “boss” of irregular designs is the one who laid the foundation for the Ugly Chic concept. From the distinct imprints in the mixing of colors and materials that are not liked by the masses, the Italian designer has presented abstract models that are considered less attractive than the current conventional beauty standards. period, since the 1990s.

’90s fashion is balanced by two extremes: Miuccia Prada’s “chic ugliness” contrasts with Tom Ford’s erotic art at Gucci. In Prada’s “Banal Eccentricity” Spring/Summer 1996 collection, iconic models, including Kate Moss, strutted the runway in outfits created from ideas, colors, shapes, and knits. together in an unprecedented way. When it comes to the inspiration for the “Ugly Chic” image, Miuccia says that “ugly” is a fresh and stimulating addition to fashion, it is also an accurate depiction of humanity.

According to the Italian designer, people often consider things that are unfamiliar and unfamiliar to them as “eccentric”, and “bizarre”. However, “ugliness” is an important link in art, it is the first place to embrace new, crazy discoveries and upsets the order of the world, and is an infinite source of emotional dopamine. and a weapon to break all limits. Not only fashion, but the music field also exists in experimental music with similar functions.

Ugly Chic is an aesthetic popular with Western Gen Z as the barriers to individual expression become increasingly invisible. They refuse to pursue the minimalist and glossy Kim Kardashian style but find their egos in multicolored jewelry, large glasses made from plastic, and conflicting colors … which at first glance seem to be nothing. what is related to each other. This movement allows young people to pursue the joy of dressing beyond established norms and allows them to use fashion as a statement.

Because of the “hyper-individual” nature, there is no fixed mix & match formula for Ugly Chic. But you can jump-start the trend by adding “ordinary” accessories with “unusual” accessories. Once you are confident with the difference, you will find fashion brings happiness because you find the “skin” printed with your personality.