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Unveiled by provocative New York-based art collective MSCHF — the same group responsible for Lil Nas X's satan sneakers and these eye-wateringly expensive "Birkinstocks" — the giant rubber boots are goofy, impossibly round and suspiciously similar to those worn by Japanese manga character Astro Boy. "Cartoon boots for a Cool 3D World," read the MSCHF press release. "If you kick someone in these boots they go BOING!"
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"Beauty is in the eye of the beholder, but 'ugly fashion' means 'not the mainstream' — it's not what everyone's wearing, it's not what the general population deems as 'in' right now," says Megan Collins, a trend forecaster from Trendera, a firm that analyzes trends through a generational lens.
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Many great points were made but this video left me with a very raised eyebrow. It felt incredibly self-serving and the furthest thing from intersectional. It’s a privilege to even say that ‘"ugly is in’’.
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Since the start of the pandemic, questioning the status quo has become the norm and with it, “ugly-chic” fashion has been on the rise. While younger generations were raised on Disney Channel and thus accustomed to seeing Miley Cyrus and Selena Gomez wearing long neck ties with tank tops and gloves, there has been a collective shift towards abandoning what’s flattering for what’s fun.
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Ugly chic is the style that Miuccia Prada based her whole business on, wanting to move away from the hyper perfect fashion in the 1970’s.Maximalism with a sophisticated minimalist palate. I would not necessarily say that this style is new, but between Prada and Gvasalia, they have ushered in a new age of the ugly chic and the sophisticated scumbag.
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