Words

"Beauty is in the eye of the beholder, but 'ugly fashion' means 'not the mainstream' — it's not what everyone's wearing, it's not what the general population deems as 'in' right now," says Megan Collins, a trend forecaster from Trendera, a firm that analyzes trends through a generational lens.

Deemed “ugly beauty,” several unconventional trends – ranging from looking slightly unkempt to emulating avant-garde club-kid makeup – have been dominating the media (social and traditional) for a while now.