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Deemed “ugly beauty,” several unconventional trends – ranging from looking slightly unkempt to emulating avant-garde club-kid makeup – have been dominating the media (social and traditional) for a while now.
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Ugly chic is the style that Miuccia Prada based her whole business on, wanting to move away from the hyper perfect fashion in the 1970’s.Maximalism with a sophisticated minimalist palate. I would not necessarily say that this style is new, but between Prada and Gvasalia, they have ushered in a new age of the ugly chic and the sophisticated scumbag.
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“The ‘weird girl’ aesthetic today is unhinged in the best way possible. It shows confidence, power, individualism, and happiness all in one, and I think it’s a trend we all need in today’s world.”
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