Words
"Beauty is in the eye of the beholder, but 'ugly fashion' means 'not the mainstream' — it's not what everyone's wearing, it's not what the general population deems as 'in' right now," says Megan Collins, a trend forecaster from Trendera, a firm that analyzes trends through a generational lens.
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Many great points were made but this video left me with a very raised eyebrow. It felt incredibly self-serving and the furthest thing from intersectional. It’s a privilege to even say that ‘"ugly is in’’.
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Deemed “ugly beauty,” several unconventional trends – ranging from looking slightly unkempt to emulating avant-garde club-kid makeup – have been dominating the media (social and traditional) for a while now.
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Since the start of the pandemic, questioning the status quo has become the norm and with it, “ugly-chic” fashion has been on the rise. While younger generations were raised on Disney Channel and thus accustomed to seeing Miley Cyrus and Selena Gomez wearing long neck ties with tank tops and gloves, there has been a collective shift towards abandoning what’s flattering for what’s fun.
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