Words
"Beauty is in the eye of the beholder, but 'ugly fashion' means 'not the mainstream' — it's not what everyone's wearing, it's not what the general population deems as 'in' right now," says Megan Collins, a trend forecaster from Trendera, a firm that analyzes trends through a generational lens.
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Many great points were made but this video left me with a very raised eyebrow. It felt incredibly self-serving and the furthest thing from intersectional. It’s a privilege to even say that ‘"ugly is in’’.
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Deemed “ugly beauty,” several unconventional trends – ranging from looking slightly unkempt to emulating avant-garde club-kid makeup – have been dominating the media (social and traditional) for a while now.
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Ugly chic is the style that Miuccia Prada based her whole business on, wanting to move away from the hyper perfect fashion in the 1970’s.Maximalism with a sophisticated minimalist palate. I would not necessarily say that this style is new, but between Prada and Gvasalia, they have ushered in a new age of the ugly chic and the sophisticated scumbag.
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“The ‘weird girl’ aesthetic today is unhinged in the best way possible. It shows confidence, power, individualism, and happiness all in one, and I think it’s a trend we all need in today’s world.”
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